Mosquito :: essays research papers

In the article The Mosquito in the Net, author Marc Gunther explores the impact of a small environmental group, Rainforest legal action Network, on corporate giants such as Citigroup, Home Depot, Ford, and others. Gunther provides examples of how corporations ar exercised by RANs less than conventional campaigns and how corporate environmental polices are changed in response. By applying the six theories, one can gain a part understanding of how RANs tactics are justified and effective.The utilitarian guess seeks the great good for the greatest number of people. In the article, the effort of RAN to stimulate corporations to a higher environmental standard appears to relief the utilitarian surmise. For example, RAN targeted Citigroup for its support of logging, mining, and oil-drilling projects due to the impact on rainforests, indigenous people, and the acceleration of global thawing (Gunther, 2). Global warming, although a very long term problem, clearly has a world wide impact. Thus, by applying a utilitarian approach it appears that the greatest good for the greatest number of people is met by RANs efforts to intercept global warming.Under the rights theory, consumers and corporations dumbfound the right to choose. Consumers must have the exponent of choosing what is good or what is bad, without influence from third parties (Weiss, 88). From the article, it appears that RAN is a third society influencing both corporate decisions. For instance, RAN turned buyers against Boise Paper in position to influence where and how Boise purchases wood for their production of paper (Gunther, 4). However, most Americans have a low regard for big job, and most believe that RANs efforts are protecting the environment, thus RAN is requiremently protecting the consumers rights from big business (Gunter, 3).The justice theory states that one must verify whether RANs efforts to influence corporate policy and decisions are a violation of the law (Weiss, 87). Wi th a budget of $2.4 million and a staff under 30, RAN has to resort to several(prenominal) unique techniques to influence corporations that rank on the Fortune 500. These techniques include track theater, internet organizing, celebrity endorsement, and others, all for the purpose of bothering corporations until they give in (Gunther, 2). As long as the tactics used by RAN are legal, they are justified under the justice theory.The application of the free market theory assumes that as long as corporate action is not faulting any law no interference by the government is essential (Weiss, 168).