Business Analysis of 20th Century Insurance Essay -- Insurance Compani

crinkle Analysis of twentieth hundred amendsTable of ContentsHistory, Position, Targeted Market, Goals scallywag 3Northridge Earthquake, Crisisvarlet 4 paying bear out Kid, Results of PR CampaignPage 6Developing a Crisis cast,Page 7Crisis Team, Milestones for CommunicationPage 8IssuesPage 9Plan Approval, Anticipated competitive responsesPage 11Recommended press releasePage 14ReferencesPage 15Appendix APage 16History20th Century Insurance was established in 1958 and was the showtime confederacy of its kind to sell automobile insurance without a middleman, cognize in the industry as a broker or agent. This beam sales approach allowed 20th to offer insurance at a much lower premium than its competitors. To date, 20th Century Insurance is chill out recognized as one of the most economical full assistant automobile insurers in the California food market. Position In terms of market share, 20th Century is the fifth- stupendousst car insurer in the state. The companys credit gra de was recently upgraded from a B- to BBB+ and its stock is being traded around $21.50. 20th Century is also among the Valleys (headquarters office location) largest firms in both market capitalization and employees. The company currently employs in over 2,000 populate.Targeted marketFor the first 30 old age of the companys existence it enjoyed huge profits from selling only automobile insurance. These large profits were achieved, due in quality, to its targeted market which are generally people in the age range of 30-60 who are classified as a low risk good drivers. The companys structure of selling insurance presently to the customer while providing excellent customer service is also a driving force to its success. In 1982 the company began offering homeowners insurance and this post also proved to be financially successful for the company. The vast absolute majority of the homes insured by 20th Century are located in the Valley cites and at one time the homeowners insurance made up about 10% of the companys business, however, to date it onl... ... business. ReferencesGross, A. (1998). Catastrophe planning An essential part of comprehensive risk management. Insurance AdvocateKamer, L. (1997). Crisis plannings most important hold The Drill.Communication WorldLittlejohn, F. Robert (1983). Crisis Management a Team Approach sunrise(prenominal) York AMA Management Briefing. news showom, D., Turk-Vanslyke, J., & Druckeberg, D. (1996). This is PR The realities of public relations 6ed. United States Wadsworth PublishingSanders, E. (1994). about hard lessons in survival Insurer faces own problems during quake. Daily intelligence operationSchnaible, R. (1994) 20th Century Times Earthquake, JanuaryShinkman, R. (1996) 20th Century bounces back to solid profitabilityInsurers 1996 net income may hit $100 million., Los Angeles Business Journal April 29-May 5Sparks, D. (1995) On the Road Again. Financial World, December 5Stavro, B. (1995) 20th Century on the Rebo und After Settling totter Claims. Los Angles Times September 12Sullivan, B.(1999) Daily News Comeback for 20th Century Insurance, January 13Yoshitake, D. 20th Century puts quake trials behind. Daily News